Hope Fair APAE

APAE stands for "Associação de Pais e Amigos dos Excepcionais" in Portuguese, which translates to "Association of Parents and Friends of Exceptional Individuals" in English. It is a remarkable Brazilian institution dedicated to supporting and advocating for the rights of people with intellectual and developmental disabilities. APAE provides a wide range of essential services, including education, healthcare, rehabilitation, social integration programs, and even shelter, with the goal of enhancing the quality of life for individuals with disabilities and their families. Their funding relies solely on donations, primarily generated from their annual fundraising fair known as the Hope Fair (Feira da Esperança).

The campaign successfully united celebrities from various fields, bringing them together in support of APAE's cause. Actors, musicians, footballers, comedians, journalists, and other notable personalities joined forces to contribute their time, influence, and resources to the campaign.

By aligning with these celebrities, APAE was able to reach a wider audience and generate increased public attention for their mission. The involvement of well-known figures helped to attract media coverage and engage the community in a meaningful way. The presence of two-time Roland Garros champion Guga Kuerten, among others, added prestige and credibility to the campaign, further emphasizing the importance of supporting individuals with disabilities.

Agency: BZZ Propaganda, Florianópolis, Brazil
Client: APAE Florianópolis
Creative Director: Leandro Tuxo
Creatives: Leandro Tuxo, Katiany Pinho, Paula Ende, Marcelo Vieira
Producer: Alexandre Vieira
Video: MFX Films
Film Director: Thomas Ventura
Film Photography: Guilherme Meneghelli
Audio: Onda Sonora
Media: Isabela Thiesen e Chic
Planner: Bárbara Cristina Machado
Still Photography: Stúdio Cafeína
Set: Estúdio Brandão
Account Manager: Shanley Betiol
Approval: Elizabeth Teresa Donato das Neves e André Francisco Stramari

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